Working with your team
We work with your team at every stage and base our decisions on your organization's goals and requirements.
We plan events
and deliver them with precision
Shagaf manages events, conferences, training workshops and internal communication events for government, private and non-profit organizations, from planning through to the final results report.
Why Shagaf
Our work starts before the event
and continues after it
We take part in planning from the start, manage delivery on the day, then evaluate the results and hand you a report on them.
From idea to delivery
We follow the event from the first idea through the day itself and beyond, including the final report.
Designed for each event
We shape each event's concept and programme around its audience and goals instead of repeating one template.
About us
A company focused on
organizing and managing events
Based in Jeddah, Shagaf organizes and manages events and conferences, runs training workshops and programmes, and provides art production and advertising services. We serve government, private and non-profit organizations across Saudi Arabia, and we can take on a whole project or only the parts an organization needs.
Our vision
To be the first choice for events in Saudi Arabia.
- Consistent quality in every event we deliver
- Contributing to Saudi Vision 2030 targets for the events sector
- Developing national talent in event management
Our mission
To deliver events and programmes that achieve our clients' goals, through clear planning, disciplined execution and measurable results.
- Understanding the client's goals before proposing solutions
- Keeping to the agreed quality, schedule and budget
- Building long-term working relationships with our clients
The Shagaf method
The seven pulses
We divide every project into seven stages that cover the full event lifecycle, from defining the goal to reporting the results. We call these stages “pulses”, and each one has defined outputs.
- 01SparkDefining the event's purpose and the message attendees should leave with.
- 02StoryBuilding the event concept and linking its content and programme to that message.
- 03Guest experienceMapping the guest journey from registration and arrival to departure.
- 04PlanningPreparing the work plan, timeline, budget and risk plan.
- 05OperationsRunning the event day, the teams and the suppliers on site.
- 06Live adjustmentsMonitoring the event as it runs and adjusting where needed.
- 07ImpactMeasuring results and delivering the evaluation report and recommendations.
- Approved work plan and timeline
- Regular progress reports
- Risk and contingency plan
- Final results report
Services
Three services
we manage end to end
We can take on the whole project, or deliver only the parts you need.
-
Event and conference management
Planning and delivering official events, conferences and exhibitions, including setup, registration, VIP guest reception and on-the-day management.
-
Training workshop management
Organizing workshops and training programmes, from selecting trainers and preparing the training environment to evaluation and certificates.
-
Internal communication management
Events for an organization's own staff that strengthen internal communication, such as annual celebrations, internal gatherings and commemorative gifts.
Who we serve
We serve three sectors
Government
Events and initiatives for government entities
We organize stakeholder engagement events, initiative launches and national occasions for government entities, in line with their approval and documentation requirements.
- Ministries
- Authorities
- Public institutions
- National initiatives
Private sector
Events for clients, partners and staff
We organize product launches, client and partner gatherings, and internal staff events for companies.
- Large companies
- Financial institutions
- Startups
- Retail
Non-profit
Awareness and support events
We organize awareness events, forums and volunteer programmes for charities and community organizations.
- Charities
- Civil society organizations
- Community initiatives
- Volunteer groups
Shagaf in numbers
Figures from our work
Indicators from the programmes and events Shagaf has delivered for its clients.
30+Organizations we have worked withGovernment, private and non-profit
118,000+Participants and beneficiariesIn the programmes and events we delivered
27,000+Training hoursAcross our training programmes
3Sectors we serveGovernment, private and non-profit
Our work
Selected projects
Examples of programmes and events Shagaf has delivered for government, private and non-profit organizations.
Community events and training programme
Environmental community events and initiative design programme
King Salman bin Abdulaziz Royal Reserve Development Authority
School volunteering programme
Delivery and management of the Rasheed school volunteering programme
Saudi Aramco · Alfozan Academy · Ministry of Education
Community entrepreneurship programme
Delivery and management of the Raed programme for higher-education students
Saudi Aramco · Alfozan Academy · Ministry of Education
Community environmental initiative
Rehabilitation and planting of the Abu Ajram enclosure
King Salman bin Abdulaziz Royal Reserve Development Authority
Workshop
Social-impact product development workshop
Raneen · Wathba
Our values
The values we work by
Passion
We give every project our full attention and aim to deliver our best in it.
Creativity
We look for ideas that suit each event instead of reusing ready-made templates.
Professionalism
We plan carefully and keep to the agreed timelines and budgets.
Partnership
We listen to our clients and involve them in key decisions throughout the project.
Flexibility
We handle changes during preparation and delivery without disrupting the work.
Attention to detail
We check the small details, because they shape the guest's experience.
Partners and clients
Organizations that trusted us
Ministries, government authorities, universities, companies and non-profit organizations we have worked with.
Planning an upcoming event?
Answer a few short questions with the Shagaf assistant, or request a meeting with our team to discuss the details.